Bachelor of Business (Marketing)

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BBMK201 Marketing Principles

This unit introduces students to the basic principles and practices of marketing, particularly in an Australian context.

The key objective of the unit is to develop students’ recognition and understanding of marketing theories, marketing planning and strategy, market research, consumer behaviour, segmentation, targeting and positioning, and decisions relating to product, price, place and promotion, and the expanded marketing mix. Students will learn to identify marketing processes and techniques and to apply these to analyse problems.

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BBAC101 Accounting Principles OR BBAC100 Finance Fundamentals

The Accounting Principles unit provides an introduction to accounting concepts and principles that enable students to produce and use accounting information in the business sector. The unit includes an introduction to the accounting environment, business structures, the accounting cycle, double-entry accounting, recording business transactions and principles of cash management. Furthermore, students will learn how to prepare and interpret financial reports with the use of Xero accounting software. Upon successful completion of the unit, students will have gained a strong knowledge foundation and skills for further studies in the accounting discipline

The Finance Fundamentals unit will focus on the foundations of financial management. In this unit, you will learn key concepts, tools, and practices that guide the financial decisions of individuals and businesses. Students will be introduced to topics which include: role of finance, Australian financial system and markets, basic financial mathematical calculations, concept of risk and return and financial instruments. In the unit, students will apply fundamental financial management concepts and calculations and how they relate to real-world finance.

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BBAC201 Business Statistics

This unit examines a range of statistical techniques commonly used in business decision-making. Students learn techniques for collecting, organising, summarising, presenting, interpreting and examining statistical data. The unit introduces students to basic statistical theories, tools, and techniques.

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BBAC202 Economic Principles

The unit introduces students to the fundamental principles of economics and their application within micro and macroeconomic frameworks. The first part of the unit deals with microeconomic principles and practices. They include demand and supply, price and income elasticity, market structure and financial systems. The relationship between market types and consumers is addressed in the context of the scarcity problem. The second part of the unit deals with macroeconomic principles and practices. It looks at the range of economic variables that contribute to different parts of the whole economic system and demonstrates how these variables follow predictable patterns of behaviour. The unit also explores the fundamental relationship between government micro and macroeconomic policy and the impact of government interventions.

A key objective of this unit is for students to be able to apply the economic ideas and concepts in the analysis of economic problems so as to make informed business and management decisions.

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BBAL201 Business Law

This unit has been designed to introduce students to business law, the Australian legal system, the law of torts, contract law, and the law of agency. It outlines the legal environment in which businesses operate and highlights the key features of legal risk and essential legal considerations for a business. After completion of this unit, students will gain fundamental skills required in reviewing contracts and reducing business liability.

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BBMK402 Consumer Behaviour

For marketers to satisfy consumer needs, it is important to understand buyer behaviour. This unit explores the psychology of the individual consumer including perception, motivation, learning, personality and values that underpin decision making. Situational and external factors including groups, social media, lifestyles, social class and cultural influences are discussed with reference to how they affect buyer behaviour.  Marketing professionals need to understand complex consumer behaviours in order to develop a successful marketing strategy. This unit also examines how consumers perceive brands. Brands differentiate products and, as a tangible and intangible asset, can themselves form a key competitive advantage for a company.  Topics include strategies for building brand resonance, capturing consumer brand associations and cross-cultural challenges.

Prerequisites: 2 x 100-200 code units

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BBMK303 Digital Marketing and Social Media
Marketing has been transformed by digital technologies which include the Internet, World Wide Web, Social Media and a host of portable technologies: Smartphone, tablets and wearable devices etc. These technologies provide both opportunities and threats to marketing managers. Digital Marketing is one of the most important issues facing marketing today since it is continuously and dynamically transforming customer-firm interaction. This unit analyses the key antecedents to strong relationships in social media marketing as well as the strategic outcomes these achieves. Failing to understand how to integrate digital technologies, marketing theories and customer value within the business model could prevent firms from achieving their goals.

Prerequisites: 2 x 100-200 code units

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BBMM305 Business, Society and Ethics
This Unit provides students with the knowledge of ethics, corporate governance and legal mechanisms which may be utilised in a business environment. The Unit develops the students’ critical analysis, decision-making and knowledge to identify and resolve professional and ethical issues through the use of relevant case studies.

Prerequisites:  4 x 100-200 code units

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BBMK502 International Marketing

This International Marketing unit focuses on the management and marketing skills, techniques and strategies required to market domestic products in world markets. Before choosing to market a product internationally, a thorough analysis of the selected market, focusing on cultural, economic, political, legal and trade issues, must be conducted. Students are introduced to the methods used in analysing and evaluating overseas markets so as to facilitate business and marketing decisions

Prerequisites: BBMK201 and 2 x 300-400 code units

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BBMK601 Services Marketing

This unit is designed to enhance skills of students in the following areas: an understanding of marketing and management an understanding of both theoretical and practical approaches to services marketing and how it differs from product marketing. It builds upon marketing management concepts and theories and adapts them to the services sector. The unit examines specific marketing mix strategies for the marketing of services. Another focus of the unit is relationship management – both within an organisation and between service personnel and customers – which seeks to ensure service quality, customer satisfaction and loyalty. Students develop skills and apply their knowledge of theories by working to develop a services marketing strategy in relation to a prescribed case study.

Prerequisites: BBMK201 and 2 x 300-400 code units

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BBMK503 Communication in Marketing
In this unit, students will develop knowledge, skills and experience in Integrated Marketing Communications (IMC) to examine differing marketing communication tools, such as Advertising, to promote a product. The unit examines the factors that must be considered when planning, developing and implementing fully integrated marketing communication campaigns, with the focus on the integration of these elements to develop a unified campaign strategy using a variety of media to appeal to customers. This unit equips students with intellectual and practical knowledge to develop their own IMC campaigns for products of their choice.

Prerequisites: BBMK201 and BBMK303

Full list of electives

BBAC100 Finance Fundamentals
This unit will focus on the foundations of financial management. In this unit, you will learn key concepts, tools, and practices that guide the financial decisions of individuals and businesses. Students will be introduced to topics which include: role of finance, Australian financial system and markets, basic financial mathematical calculations, concept of risk and return and financial instruments. In the unit, students will apply fundamental financial management concepts and calculations and how they relate to real-world finance.

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BBAC101 Accounting Principles

This unit has been designed to provide students with an introduction to accounting, finance and business structures of different accounting entities. In particular, this unit will cover measuring and reporting financial position and performance, analysing and interpreting financial reports, cash management, and control.

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BBAC301 Financial Accounting Practice
This unit has been designed to provide students with an understanding of accounting regulation and the conceptual framework for financial reporting. In particular, the unit will cover the application of accounting standard to receivables, inventory, non-current assets and liabilities.  

The unit also includes preparing and analysing the statement of cash flows and analysing and interpreting financial statements. After completion of this unit, the students will have a clear understanding of the application of accounting standards and will be able to analyse accounting information.

Prerequisite: BBAC101

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BBAC302 Information Technology for Accountants

This unit provides an examination of the concepts, processes and issues relevant to accounting information systems (AIS) including internal controls, design and development of computerised accounting systems including general ledger and reporting cycle, revenue cycle, expenditure cycle, HR/payroll cycle and production cycle. 

The unit also refers to computer fraud and crime and the auditing of the AIS. Practical application of these concepts is enhanced by the introduction and application of computerised accounting software (MYOB), recognising other packages such as Quicken, Sage, Microsoft Dynamics.

Prerequisites: BBAC101

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BBAC503 Company Accounting

This Unit examines the accounting and reporting requirements set out in the relevant accounting standards and the Corporations Act. The unit focuses on the interpretation and application of the requirements of selected accounting standards relating to advanced issues in financial accounting and reporting for the preparation of general-purpose financial statements. It enables students to develop the ability to explain the various forms of a business combination and choose and apply the appropriate accounting standards in relation to the preparation of consolidated financial statements.

Prerequisites: BBAC301

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BBAC501 Management Accounting
This unit is designed to enhance skills of students in the following areas: an understanding of the role of management accounting and demonstrates the required knowledge needed for planning a project and applying cost concepts in a manufacturing, retail, or service environment. The Unit will support students to construct responsibility accounting, profit and cost centres as they relate to management accountability. The Unit will also develop the student’s capacity in preparation of budgets and variance analysis.

Prerequisites: BBAC301

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BBAC502 Financial Accounting Theory
This unit has been designed to provide students with the balanced discussion of different theories of financial accounting. In particular, this course will cover the discussion of financial accounting theories and research, accounting standards, models and conceptual framework, alternative asset-valuation and income determination models, accounting for revenues and expenses, accounting for tax, and ethics and industry-specific accounting issues.

Prerequisites: BBAC301

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BBAC601 Auditing & Assurance

The unit will introduce students to the auditing profession, focusing particularly on the role and practice of the external auditor in the evaluation of the reliability of financial information. Students will gain an understanding of the nature and purpose of the audit function, the professional ethical requirements and the legal framework within which the auditor operates. 

Professional auditing standards and the auditor’s practices are also introduced to students through the sequential steps of the audit process. This includes the introduction of the audit process, the essential components of the audit process, risk assessment procedures, and the auditing strategies and methods that the auditor employs to evaluate an organisation’s internal control and to collect sufficient and appropriate evidence in order to issue an appropriate audit opinion on the truth and fairness of financial reports.

Prerequisites: BBAC101, BBAC301 and BBAC305

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BBAC602 Business & Corporate Finance

This unit has been designed to provide students with knowledge of the concepts, tools and techniques needed to make sound financial decisions related to the sourcing and cost of various options that are available to a corporation, enabling those charged with responsibility to make sound financial decisions.

Prerequisites: BBMK301

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BBAL501 Taxation Law

This unit has been designed to provide students with the introduction to taxation law, the Australian taxation system, the taxation formula, residence and source issues, income including fringe benefits tax and capital gains tax, deductions and offsets, timing issues, investment and business entity tax, tax avoidance issues, the tax administration system, and the goods and services tax. After completion of this subject, students will gain fundamental skills required in understanding and applying key areas of tax law.

Prerequisites: BBAL201

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BBMK302 Market Research
This unit involves gathering information about consumers and the market with the aim of identifying potential marketing opportunities for an organisation. This research data is then analysed and used to formulate a strategy to market a product or service

This unit explores the research design process and objectives and the various methods of collecting primary and secondary data. The tools and techniques of data analysis are studied with a focus on using the statistical software package, Microsoft SPSS (Software will be introduced in an additional class).

Students apply their skills and understanding by constructing questionnaires or survey instruments, preparing a market research proposal, analysing data and presenting research findings to a client.

Prerequisites: BBMK201

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BBMK303 Digital Marketing & Social Media
Marketing has been transformed by digital technologies which include the Internet, World Wide Web, Social Media and a host of portable technologies: Smartphone, tablets and wearable devices etc. These technologies provide both opportunities and threats to marketing managers. Digital Marketing is one of the most important issues facing marketing today since it is continuously and dynamically transforming customer-firm interaction. This unit analyses the key antecedents to strong relationships in social media marketing as well as the strategic outcomes these achieve. Failing to understand how to integrate digital technologies, marketing theories and customer value within the business model could prevent firms from achieving their goals.

Prerequisite: 2 x 100 or 200 code units

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BBMK501 Market Planning & Strategy

Business is complex and requires effective management to succeed. Managing complexity requires many skills. There are more competitors, more places to sell products and more places to locate workers. As a consequence, effective decision making is more crucial than ever before. In this unit students learn techniques for collecting, organising, summarising, analysing, interpreting and presenting data.

Prerequisite: BBMK201 and 2 x 300 or 400 code units.

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BBMK502 International Marketing

This unit focuses on management and marketing skills, techniques and strategies required to market domestic products in world markets.

Before choosing to market a product internationally, a thorough analysis of the selected market, focusing on cultural, economic, political, legal and trade issues must be conducted. Students are introduced to the methods used in analysing and evaluating overseas markets so as to facilitate business and marketing decisions.

Prerequisite: BBMK201 and 2 x 300 or 400 code units

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BBMK601 Services Marketing
This unit provides students of marketing and management an understanding of both theoretical and practical approaches to services marketing and how it differs from product marketing. It builds upon marketing management concepts and theories and adapts them to the services sector. The unit examines specific marketing mix strategies for the marketing of services.

Another focus of the unit is relationship management – both within an organisation and between service personnel and customers – which seeks to ensure service quality, customer satisfaction and loyalty. Students develop skills and apply their knowledge of theories by working to develop a services marketing strategy in relation to a prescribed case study.

Prerequisites: BBMK201 and 2 x 300 or 400 code units

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BBMM104 Business Communications

This unit is designed to enhance and extend existing skills of students in the following areas: extracting key information from business publications, electronic media and academic texts; summarising, paraphrasing, and synthesising information from a variety of sources; identifying and interpreting data; writing in an accepted business and academic style; citing sources appropriately and compiling a reference list; engaging in business and academic discussion; and preparing and delivering presentations.

Students will be required to apply basic academic English and appropriate business language skills to authentic tasks relevant to an Australian business environment. The unit is designed to develop an awareness of the value and importance of academic and business skills for academic study, lifelong learning and employment.

A key objective of this unit is to introduce students to basic business research and language skills required for academic study and employment in the Australian context.

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BBMM105 Enterprise Skills
This unit is designed to introduce first year students to basic business communication and academic skills and applications. Topics such as business writing and communication,  office software skills, critical thinking, research and problem-solving will be introduced and practiced to help prepare students for learning in higher education, effective participation in teams and the world of business in the future.

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BBAC408 Business Analytics
Data supporting business decisions collected by internal business systems and through the internet and social media are growing exponentially. This provides organisations with an opportunity to gain a competitive advantage by analysing data and converting the resulting insights into evidence based business decisions. An understanding of Big Data concept and Data Analytic techniques are now increasingly important for the modern manager.

This unit builds on the knowledge of statistical techniques commonly used in business decision making developed in an earlier unit (BBAC 201 – Business Statistics) and introduces a range of techniques used by business professionals to make better decisions based on data analysis. Students will gain hands-on experience with software tools to analyse quantitative data and will apply intermediate skills in spread-sheet and data visualisation software to analyse trends and relationships affecting business performance.

Prerequisites: BBAC201

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BBAC304 Introduction to Property and Real Estate

This unit will be a second year unit and introduces the basic concepts of property and real estate. It introduces the property concepts from the perspective of economics, finance, valuation and development. It presents property and the economy, an overview of the property market, application of time value to property, valuation methods and property development.  This unit combines more practical issues rather than philosophical issues.

Prerequisites: BBAC101 or BBAC100 and BBAC202